Lead generation is understood to be the marketing process of initiating and capturing the interest of a buyer in a product or service for the purpose of developing sales pipeline.
More often than not, a Lead generation makes use of digital mediums to seek out the right buyers following the massive upsurge in internet usage across the globe.
In our previous post on lead generation, we discovered its initial concept and understood what is meant by a qualified lead. As promised, we’re taking things forward and getting deep into discovering the process of how to qualify a lead.
A lead, essentially, is any individual who has depicted interest in your company’s product or service offering.