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Importance of Lead Generation in our Competitive World

Lead generation is understood to be the marketing process of initiating and capturing the interest of a buyer in a product or service for the purpose of developing sales pipeline.

More often than not, a Lead generation makes use of digital mediums to seek out the right buyers following the massive upsurge in internet usage across the globe.

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How to Qualify a Lead

In our previous post on lead generation, we discovered its initial concept and understood what is meant by a qualified lead. As promised, we’re taking things forward and getting deep into discovering the process of how to qualify a lead.
A lead, essentially, is any individual who has depicted interest in your company’s product or service offering.

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