“The soul cannot think without an image.” – Aristotle
We humans have always been strongly visual. From our earliest forms of written communication – symbols – to today’s Snapchat and Instagram stories, we’ve had a history of easy and instant communication via visuals. Images, symbols, colors – they’re all used to maximum impact to capture our interest. Think of any major business in the world, think of a few names. What comes to mind? Consider Nike, and you’re reminded of its characteristic lettering and the iconic swoosh. Think Apple, and its slightly bitten apple icon immediately springs to mind. Remember Maggi? The cult favorite snack with a red heart on its sunshine yellow packaging? These iconic brands have an equally strong visual recall, all thanks to their brilliant use of colors, images, and fonts. Thus, using visual imagery is the best way to ensure that your brand gets talked about and remembered in the right manner. So, what is a logo? By definition, a logo is a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc. Here’s how a well-designed logo can help your business grow popular.
Here is a list of some of the brands we’ve worked with – let’s take a look at their logos and the message they’re sending out.
Avantika University – MIT Pune’s new university had a series of firsts attached to it. It was MIT Pune’s first establishment outside Maharashtra, India’s first Design Thinking University, and also the first to offer unique project-based learning. Their gradient logo represents the students’ evolution and transformation to a well-rounded and empathetic thinker and problem solver.