SEO Benefits for Businesses During the Lockdown
Covid-19 is a real threat not just to lives, but also to livelihoods. Over the last few months, the virus is directly affecting the movements and activities of people and as a result, businesses are one of the biggest casualties. If you’re also facing trouble with your business and finding it tough to get customers, consider the countless SEO benefits for business, especially small and medium enterprises.
The global economy is facing the impact of the disease and many businesses are trying to shield themselves from the financial setbacks. As a key decision-maker in your company, you need to ensure that you don’t press the panic button on your company or make any knee-jerk reactions that can affect your business in the long-term. One of the biggest challenges for companies is to decide whether to continue SEO efforts or halt them?
Key SEO Benefits for Businesses
1.Brand Visibility
In times when customers can’t even step out of their homes, the only way your brand can make its way to your customers’ minds and hearts is through the internet. Many customers are still searching for products and researching for their future purchases online. In such times, when people are spending double the time on the internet, having your brand name show up regularly in their searches can make a big difference.
2.Retain Your Organic Search Results
If you’ve always had a good ranking on search engines and suddenly stop all your SEO efforts, you have a big risk of losing your top ranking. Instead, continue pursuing your SEO campaigns so that you can retain your search results. Also, if your competitors are in panic mode and have stopped their SEO, it’s a great time to leverage the keywords and rank above them.
3.Local SEO Benefits
Use this downtime to boost your local SEO so that customers around your store or service can find you easily. Invest time in improving your Google Business Listing for easy and effective searches. You can also use this listing to show your customers if you’re open or closed and mention the new timings of your business.
Don’t forget to add your business in local business directories and post content on Google Business Listing with some backlinks to your website for more traffic. When the lockdown is over, this will help customers find you easily and shop from your company.
4.Embrace New Opportunities
The lockdown has led all of us to think creatively of solutions to new challenges and accept the new normal. For businesses, too, there are new opportunities waiting to be captured. For instance, you can take up online webinars, online classes, or even have a live video to reach out to your customers.
This way, anyone searching for your brand or any solution can easily find you online. Hone your SEO strategies to welcome the new opportunities in your industry and keep your messaging intelligent, smart, and empathetic during these uncertain times.
Did you know that 75% of customers are now using their social media daily and only 4% want brands to stop advertising? You can’t afford to miss out on this opportunity!
Things to Keep in Mind:
- Organic search has a giant’s share in the digital market
- SEO ensures long-term traffic equity
- SEO improves your customers’ user experience and brand perception
- You can enjoy conversion optimization benefits with SEO
- Gain an edge from your competitors by offering fresh content
- Customers are looking for guidance online
- You get local to global reach with the right SEO strategy.
GladOwl is one of the top SEO companies in Pune, offering all digital marketing services under one roof. Want to enjoy the SEO benefits for your business? Use our SEO tools to protect, pivot, and prepare for post-lockdown success.