How Digital Marketing Can Boost Your Business Post Lockdown

How Digital Marketing Can Boost Your Business Post Lockdown

Digital Marketing Can Boost Your Business. You can reach out to more customers and sell your products online to revive your business.

The Covid-19 crisis has affected the entire world and almost every business across the globe. As the flow of people, goods, and services have been restricted over the last few months, it has caused major harm to finances and the global economy. There’s also a lot of uncertainty regarding the future of the global workforce and all businesses. While every business is thinking of cutting costs, this is the time when you need to invest in your digital marketing and make sure you don’t stop your advertising efforts. Want to know why? Read on.

Reach a Larger Audience

Even if your store is shut or your business is affected, digital marketing can help you reach more potential customers. Broaden your reach using the following:

  • Analytical tools to target your prospects at the right place and the right time
  • Social media presence to promote interesting and informative content 
  • Content marketing to share key benefits of your products or services
  • Image and video marketing to promote your best features in the best possible way 

Don’t Forget Your Existing Customers 

All marketers agree that it’s easier to convince a previous customer to buy your product than convert a new prospect into a new customer. Now is the perfect time to reinstate your brand’s promises in your customers’ minds through smart and sustainable communication. Digital retargeting can do wonders for your business and help you increase sales through your existing customer base. 

Leverage the Growth in Use of Digital Platforms 

As per the latest research, the average Indian spends almost 4-5 hours scrolling. In fact, during the lockdown, most adults in India spent 2 hours extra online than before March. When all your customers and prospects are spending so much time online, it’s only wise that you are present there, too. 

Reinforce your Brand Across Maximum Platforms 

Ever since we’re little, it’s always told that repetition and revision is the key to remembering something. The same goes for digital marketing. If you only promote your brand or product once, it won’t have much of an effect. On the contrary, reinforcing it across all platforms will ensure that your customers remember your brand and your values for a long time. This translates into better sales and better brand equity for you.

Survival of the Fittest in the Digital Space

Although digital marketing is essential and your business almost won’t survive without it, it’s also a highly competitive space. There’re loads of content, videos, posts, blogs, and websites online, making it difficult for your brand to cut through the clutter and get noticed by your prospect or customer. That’s why you need a solid strategy in place to make your digital marketing efforts matter. This includes everything right from designing a responsive website, promoting it through SEO and PPC, hosting webinars, using social media, leveraging content and video marketing, lead generation, and so on.

Wondering how to ensure digital marketing helps in boosting your business during the lockdown? The key is to find the right digital marketing agency to support your objectives and sales goals. At GladOwl, we have helped many businesses boost their sales during the pandemic and also get unbelievable results from their online marketing efforts. 

Ready to experience our magic in the digital space? Contact us today! 

Get More Admission Inquiry for Colleges during COVID-19

Get More Admission Inquiry for Colleges during COVID-19

Get More Admission Inquiry for Colleges

The pandemic has brought in a lot of uncertainty for all industries – including education and academics. In such times, colleges are worried about the admission inquiry for their university. Students are unable to come for a campus visit or even for group discussions and personal interviews. At the same time, many students are feeling the unrest about their future education and careers as the economy is bound to experience a slowdown. However, if you’re a college looking to boost your admissions, there is a positive side to this pandemic. Although we’re all working from home and trying our best to stay safe, many students are utilising this time to invest in their future. This includes researching about the various universities, talking to online counsellors, taking virtual tours of colleges and even applying for their dream courses. How Can You Boost Admission Inquiry? As a college, there’s a lot you can do to promote admission inquiries on your online portal. Website – For starters, make sure your website is up to date. If you have any sections that need to be changed or updated as per the latest norms, this is the best time to do so. This downtime can be an asset to work on tasks that you’ve been putting aside for a while. Once your website is up and running, you know that students can find all the information they need online. Social Media – Another thing you can do is to promote your social media channels. Millennials are spending a lot of time on social media currently and if you have a strong presence on digital platforms, your college visibility will be on the rise. Ad Campaigns – If you are ready to take in admission inquiries and have all the other systems in place, the next step is to create an online ad campaign. This will help you target the students looking for the particular courses you offer. For instance, if you have a good MBA course, you can conduct a Google Ad Campaign for MBA in Pune and have a landing page with the admission form ready. Before you start the campaign, make sure the following things are in order:
  1. Landing Page with Relevant Details
  2. Payment Gateway for Form Fees
  3. Thank-you Emailer to send the Students
  4. A short note on how you’re going to conduct the GDPI in the coming months
Technology – Use the best tools and technologies to make your interactions with students as simple and powerful as possible. You can host webinars, video chats, and conferences to assure students that their admission process will be smooth throughout. It’s also a good idea to host a question and answer live session online on any social media platform for aspiring students. Remember, students are also keen to start their college life and want to make the most of their careers in the future. The lockdown has surely made everyone realise the power of knowledge and education to make our world a better place to live in. If you want more admission inquiry for your college or university, don’t hesitate to leverage digital tools during the lockdown. GladOwl is a leading digital marketing agency in Pune that works with various universities and colleges around the country. The company has successfully brought in thousands of admission forms and inquiries for many institutes over the years. As an innovative and creative agency, your college can benefit from the ideas and look forward to a full-batch of students in 2020.
“Education is the most powerful weapon which you can use to change the world.”
  • Nelson Mandela