Currently, all businesses over the world are re-evaluating their budgets and trying to minimize their marketing spends. The pandemic has disrupted almost every industry and its operations and compelled business owners to rethink their strategies and future plans. But no matter what you do, don’t stop your SEO efforts!
While Covid-19 poses severe threats to our health and our economy, it also brings along a few new opportunities. Although reducing costs is imperative for every business during these trying times, your SEO marketing isn’t the area that should take the blunt.
There are many reasons why it’s a big mistake to stop your SEO efforts in 2020, but we’ll share the top 3 with you!
1. You’re Missing Out on New Business
All businesses are bound to take a hit. We wouldn’t suggest otherwise. However, in such times, it’s essential to drive new business to compensate for the losses incurred. As you’re trying to make your business visible to customers, a drop in rankings can also mean a drop in new customers. So basically, you’re limiting a significant revenue stream just when you need it the most! People haven’t stopped searching for products and services. In fact, research suggests that Indians are spending 2 hours every day more online during the pandemic and online shoppers have increased, too!
2. You’re Not Leveraging the Opportunity for Social Distancing
If you run a physical store, the health of your employees and customers can be at risk during these times. Instead, if you start offering online sales and home delivery, you can ensure social distancing measures and minimize the risk for everyone involved. There’s a big shift towards online spending and if you’re losing out on physical footfall, you need to continue your SEO efforts to get online sales.
Remember, people still need things to work and live even in the pandemic so sales haven’t stopped for companies who are available online. People are also buying things they wouldn’t have if the pandemic wasn’t here. For instance, the sales of notebooks, gaming consoles, and TVs went up drastically during this time. If they are getting sales, so can you!
3. You’re Not Preparing to Return to Normalcy
It’s important to look at the big picture and remember that things will turn back to normal in some time – maybe a few months, maybe a few years. So, as a business, you need to think long term. Continuing your SEO efforts is like working out at a highly competitive gym.
The minute you stop, you’ll start gaining weight and will lose your fitness edge while the others who continue will easily overtake you. The same goes for your business and competitors. Imagine if the world gets back to normal in 2021 and you haven’t focused on SEO at all during this year. You may end up spending a lot more time and money to play catch-up and will also lose out to many customers (even your most loyal ones).
During these tough times, it’s important to connect with your customers, showcase your products and services online, and be available to those who are looking for you. Focus on building relationships because, without customers, you can’t have a business. Use your SEO efforts to bring out campaigns that will value your customers and your business and pay dividends in the long term.
If you need any assistance with your SEO strategy or want to start SEO and digital marketing, GladOwl is glad to help you! We have helped many clients stay afloat during this crisis and bring in new business on a regular basis.