If everything was simple, you could message interested students, have them enrol, and be done with your marketing efforts! However, in today’s times, reaching prospective students isn’t as easy. They need to know what your college offers, and above all, trust you. As a college or university, you need to build an interest in your brand name and your courses. You have to familiarize students with your campus, placements, scholarships, sports, and other activities. For this reason, lead generation for education is one of the most sought-after marketing techniques in the digital world.
What is Lead Generation for Universities?
Lead generation is a digital marketing technique that motivates potential students to enrol at your college or university. When you’re offering higher education, it’s important to focus on the prospects who are most likely to become your students. By generating leads, you get some kind of information about a person so that you can follow up with new and interesting information. For instance, students can opt to receive your college newsletters and it can be the beginning of your relationship with them. When any student wants to learn more about your college, it’s the first step towards enrolment. For example, if you’re reaching out to students in Pune for an MBA course, you might hook them with the high placement packages after post-graduation.
By engaging in constant communication and sharing vital information, you can convert prospects into students and get them to apply to your college!
Benefits of Getting Quality Leads
Receiving good quality leads is the bread and butter of every company and universities are no different. It’s important for colleges to receive a large and diverse applicant pool as it allows them to be selective with their students. This raises the bar of the college and its value, too. Colleges can select students based on educational records, extra-curricular interests, research work, professional experience, soft skills, and more. As a result, it positively impacts the graduation rate, placement packages, and financial programs, eventually boosting the ranking of the college.
In order to develop this powerful pipeline of applicants, it’s important to focus on lead generation that hooks them enough to click on apply! Given the intense competition in the world of education, it may not be easy. But the secret to getting maximum quality leads is simple – give your students what they’re looking for.
Tips to Increase Leads on Your Website
Whether it is a B2C product, a B2B service, or an educational institution, the core strategies of lead generation remain the same. However, with colleges and universities, lead generation companies offer certain extra features to connect with aspiring students. Here are the top 5 tips to increase leads:
- Optimize your website with on-page and off-page SEO and use Google Analytics to track visitor details like location, demographics, and key areas of interest.
- Leverage social media since it is search engine for millennials. Engaging in discussions, keeping your posts fresh and informative, and building a rapport with students can be a great tool
- Offer free webinars on topics like financial aid, applying to MBA colleges, life after graduation, job opportunities, etc. to entice your potential students
- Create and share infographics about industry trends and college-related topics to draw attention from new potential students
- Don’t forget to add a clear and concise call to action in your lead generation strategy. For instance, if you share a webinar on financial aid for Pune students, you can ask them to contact your college for scholarships or associated banks for student loans.
Lead generation for education may be slightly different from marketing for a product or service. Here, it’s important to showcase the key reasons why a student should choose your college over another. GladOwl is one of the top lead generation companies offering successful strategies to universities in Pune and all over India. With over 10 educational clients including some top universities in the country, we’re ready to bring in many more applications for your college.
Need a lead generation strategy for your next course? Call our digital marketing experts at 77200 05561 and get ready for thousands of applications!