College admissions
What admissions teams should know before the 2027 intake
As criteria evolve with test-optional policies & AI-assisted screening, here is how institutions can build outreach that earns the attention of serious applicants.
Blog & Perspectives
Ideas & Innovation
Fresh perspectives on the future of search, social algorithms, & creative performance from the frontlines of digital marketing.
Latest from GladOwl®
06 articles
Analytics & Search Trends
Test-optional paths: what changing entrance policies mean for outreach
A look into shifting university policies & the criteria your campaigns should emphasise instead.
· 7 min read
Lead Generation
Landing pages that turn programme interest into applications
The page structure, proof points & form design that consistently lift application completion.
· 6 min read
Digital Marketing
One brand voice for a multi-campus university
How to keep positioning consistent when every campus, school & programme wants its own say.
· 8 min read
Pay Per Click
Exam-season campaigns: timing media when students decide
Mapping spends to result days & counselling windows — when attention is cheapest & intent highest.
· 5 min read
Content Marketing
Parent-friendly guides that lift open-day signups
Parents co-decide in Indian admissions. Content that answers their questions moves the numbers.
· 6 min read
SMO
Scholarship storytelling: turning aid into authentic reach
Scholarships are your most shareable story — if they’re framed around students, not discounts.
· 5 min read
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Scaling Brands
Predictable ROI
Scaling brands
Predictable ROI