College admissions
What admissions teams should know before the 2027 intake
As criteria evolve with test-optional policies & AI-assisted screening, here is how institutions can build outreach that earns the attention of serious applicants.
Blog & Perspectives
SMO Insights
Fresh perspectives on the future of search, social algorithms, & creative performance from the frontlines of digital marketing.
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SMO
Beyond Social Media: How Education Institutes Can Attract Gen Z Students Across Digital Channels
For many educational institutes today, student recruitment has become almost synonymous with social media. Instagram reels, YouTube shorts, influencer collaborations, and trending content often dominate marketing…
· 7 min read
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Scaling Brands
Predictable ROI
Scaling brands
Predictable ROI