Stopping your SEO Efforts can be the Worst Mistake of 2020 for your Business

Stopping your SEO Efforts can be the Worst Mistake of 2020 for your Business

Business Ideas

Currently, all businesses over the world are re-evaluating their budgets and trying to minimize their marketing spends. The pandemic has disrupted almost every industry and its operations and compelled business owners to rethink their strategies and future plans. But no matter what you do, don’t stop your SEO efforts!

While Covid-19 poses severe threats to our health and our economy, it also brings along a few new opportunities. Although reducing costs is imperative for every business during these trying times, your SEO marketing isn’t the area that should take the blunt.

There are many reasons why it’s a big mistake to stop your SEO efforts in 2020, but we’ll share the top 3 with you!

1. You’re Missing Out on New Business

All businesses are bound to take a hit. We wouldn’t suggest otherwise. However, in such times, it’s essential to drive new business to compensate for the losses incurred. As you’re trying to make your business visible to customers, a drop in rankings can also mean a drop in new customers. So basically, you’re limiting a significant revenue stream just when you need it the most! People haven’t stopped searching for products and services. In fact, research suggests that Indians are spending 2 hours every day more online during the pandemic and online shoppers have increased, too!

2. You’re Not Leveraging the Opportunity for Social Distancing

 If you run a physical store, the health of your employees and customers can be at risk during these times. Instead, if you start offering online sales and home delivery, you can ensure social distancing measures and minimize the risk for everyone involved. There’s a big shift towards online spending and if you’re losing out on physical footfall, you need to continue your SEO efforts to get online sales.

Remember, people still need things to work and live even in the pandemic so sales haven’t stopped for companies who are available online. People are also buying things they wouldn’t have if the pandemic wasn’t here. For instance, the sales of notebooks, gaming consoles, and TVs went up drastically during this time. If they are getting sales, so can you!

3. You’re Not Preparing to Return to Normalcy

 It’s important to look at the big picture and remember that things will turn back to normal in some time – maybe a few months, maybe a few years. So, as a business, you need to think long term. Continuing your SEO efforts is like working out at a highly competitive gym.

The minute you stop, you’ll start gaining weight and will lose your fitness edge while the others who continue will easily overtake you. The same goes for your business and competitors. Imagine if the world gets back to normal in 2021 and you haven’t focused on SEO at all during this year. You may end up spending a lot more time and money to play catch-up and will also lose out to many customers (even your most loyal ones).

During these tough times, it’s important to connect with your customers, showcase your products and services online, and be available to those who are looking for you. Focus on building relationships because, without customers, you can’t have a business. Use your SEO efforts to bring out campaigns that will value your customers and your business and pay dividends in the long term.

If you need any assistance with your SEO strategy or want to start SEO and digital marketing, GladOwl is glad to help you! We have helped many clients stay afloat during this crisis and bring in new business on a regular basis.

Contact us today!






5 Tips to Sell Properties Online in the Covid-19 Age

5 Tips to Sell Properties Online in the Covid-19 Age

The last few months have definitely made us value our home more than ever before. It has become our office, school, playground, restaurant, movie theatre, café, and so much more. Above all, a home is now the safest place to be.

That’s why a number of customers who didn’t intend on buying a home last year are now seriously considering choosing their dream home and moving in as early as possible. This brings a ray of sunshine and some silver lining for real estate companies in Pune.

With the Covid-19 impact, even millennials who earlier had a no-strings-attached approach towards homeownership are rethinking their stand. With more than 40% of millennials looking for their dream home and considering buying it at the right price, it’s time for property owners to step up their marketing game.

The top 5 Tips to Sell Properties Online:

1. Don’t Get Social – But Don’t Forget Social Media

A few years ago, no one would believe you if you said that you can sell a home on a social media platform. It was all about exhibitions, site visits, and one-to-one interactions. But today, the scenario is completely different. Many builders in Pune have successfully sold a number of units with the right social media promotions. Customers are now spending more than 2 hours extra per day on their phones and laptops, offering a great opportunity to tap them in the digital space. Plus, the younger generation can be best reached out through the right social media channels. 

2. Embrace Technology to the Fullest – It’s Your Best Friend

Since customers can’t come to you, you must go to them with the same experiences safely and virtually. You can conduct free webinars to offer information to new customers, host FB or Instagram Live sessions, have virtual tours of your sample flat, and so much more. Also, don’t forget to use as many good photographs and videos as you can to connect with your audiences and convert them.

3. Participate in Virtual Property Exhibitions – Be Eventful

The new normal has brought forth some great innovations for real estate companies. The virtual property fairs are an excellent way to connect with your prospects and showcase your projects in the best possible light.

4. Run a Lead Generation Campaign – Right Time, Right Place

You’d be surprised at the number of searches for homes in Pune or affordable 2BHK flats. If your property is not popping up at the right time to the right customer, you may be lacking the right lead generation strategies. Invest in lead generation tools to ensure that you can target customers looking for a home in a particular area or within a particular budget. High-quality leads can definitely help you make a sale.

5. Be Flexible – Go the Extra Mile

Customers are also unsure about the entire online process and therefore, may have certain questions or reservations about buying a home online. Be flexible and agile in your approach so that you can satisfy every customer and their unique needs. Good service, honest communication and transparent deals are now more important than ever.

These tips to sell properties online can help you combat the after-effects of the pandemic and steadily increase your sales every month. If you’re looking for a marketing partner to help you through the digital promotions for your projects, contact GladOwl today and sell more properties online than offline!

Why Online Applications are Important for Educational Institutes

Why Online Applications are Important for Educational Institutes

Are you harnessing all the benefits of online application for education in your institute? It’s time to understand the impact of technology in the admission process, especially during the current times.

Students are central to every education institute – whether it’s a school, college, coaching center, or a university. That’s why the admission process is often considered one of the most important and essential times in the year for all educational businesses. This time often determines how the institute will perform in the coming year and thus, most educational companies put in a lot of effort and resources for a smooth and satisfactory admission process. Not to mention, they strive hard to make it error-free, too.

Challenges in the Traditional Application Process

Today, the number of students applying to many institutes has increased drastically. Plus, the process is more complex than ever with students from different locations, applying for various subjects, applying with scholarships, etc. It has become tough for institutes to handle this large volume of data using the conventional admission processes. Therefore, many big and small institutes are now opting for an online application management system.

GO Digital with GladOwl

At GladOwl, we have been one of the frontrunners when it comes to creating a simplified online application process for students and institutions. We handle all aspects of the admission – right from lead generation to converting prospects into students. Our team of experts have successfully brought in thousands of applications for universities in 2020 itself, irrespective of the unprecedented times.

Why Should You Consider Online Applications?

If you’re a school, college or university that hasn’t tried online applications yet, it’s the best time to start. With learning and teaching going online, why shouldn’t marketing take the same route?

Here are the top benefits of starting admission processes online:

Higher Applicants’ Convenience – They can apply to multiple colleges at the click of a button, from the comfort of their home. With almost everyone having access to a smart device and internet now in most cities and towns, it is possible to reach even your most remote student with the internet.

Higher Institute Convenience– As an institute, you can save on the manpower required to manually process all the applications. Plus, you get instant records of all students and their databases which can be stored securely. For the admission process, you get an efficient system to filter your candidates and it can result in major time and money savings.

Higher Efficiency – Using an online application system for education can eliminate human errors and improve efficiency in the process. You can be more efficient with the admissions and ensure students get all information from time to time with the right use of technology.

Higher Reach – Above all, you have an opportunity to reach all prospective students in the world, not just your city, state, or country. Anyone can apply to your institute, hassle-free with an online system!

If this is your first time going online, don’t worry. GladOwl is happy to help. We can guide you throughout the online admission process and make it simpler and faster with our technical expertise. Plus, we can get you much more admissions than your conventional methods.

Ready to double your applications within a few years? Start online promotions and applications today!

Get a free quotations for online admission strategies. Get in Touch