Test-optional paths: what changing entrance policies mean for outreach
A look into shifting university policies & the criteria your campaigns should emphasise instead.
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GladOwl works with admissions teams, marketing heads and deans across Indian higher education. Each note in this series pairs what we see in the field with a practical next step you can apply this admissions cycle.
Last updated: September 2, 2026
Frequently Asked Questions
Learn more about GladOwl® & how we work.
Only education. Universities, colleges, B-Schools, EdTech platforms, coaching & skill institutes across India — higher education, & nothing else.
Six pillars: research, technology, branding, marketing, admissions & AI tools — run as one integrated team & measured on enrolments.
Ideally four to six months before applications open. That leaves time for research, creative & landing pages before media spend starts.
Yes. We plan & run Google, Meta & YouTube campaigns, with reporting tied to enquiries, applications & enrolments.
We welcome contributions from admissions leaders & educators. Write to namaste@gladowl.com with a short pitch.
Tell us about your institution on the contact page & we’ll set up a discovery call within two working days.
