Digital Marketing

Online advertising is a solid boon for all businesses considering its accessibility and reach, regardless of a company’s size or budget. With the right plan of action, you stand to gain a  clear competitive advantage and a practical way to boost your business profitability.

We’ll be your partners in creating, implementing and maintaining optimized digital advertising strategy that brings impressive results.

We reinvent methods and research to match and live up to the ever-evolving online marketing landscape and algorithms. With us you can only expect ethical practices to maximize your online presence set up in realistic time frames.

Search Engine Marketing (SEM)

Pay Per Click (PPC) is a form of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site.Our team of PPC specialists are committed to devise an RoI-focused approach that fits your business needs holistically. As a client company, it doesn’t matter if you happen to be a start-up or a conglomerate, PPC is a leveling marketing tool.

We employ ingenious social media strategies that help build your brand and captivate and delight customers. A deep level of analysis goes into defining the best approach, tonality, design and content for your target audience. With social media being a diversely complex marketing solution, it’s important to create a campaign with specifics concerning company singularly. Keeping up the pace across channels like Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Snapchat, etc. can be overwhelming for all businesses. This is where we step in with a personalized assessment and build customised strategies from there on to perfectly match your budget and goals.

SEO strategies are used to boost your website content to make it more effective. These also help in improving your website’s quality and influence search engine rankings and ultimately elevate your online presence. We offer a full suite of SEO services – from auditing to research, recommendations, and ongoing optimization. We also curate intelligent, content-driven ideas integrated with SEO with all your digital campaigns, keeping them in sync with your overall marketing strategy.

Based on an in-depth understanding of your business needs, we’ll help curate a lead generation strategy that delivers precisely what you need – qualified sales leads and appointments. Our expertise covers areas of Customer Acquisition, Lead Qualification and Customer Profiling to help you not just attain, but exceed your sales targets consistently. We will help you touch base with your target customers through direct conversations supplemented by email campaigns, social media, landing pages, and direct marketing channels throughout the conversion cycle.

Content marketing is a strategy focused on creating and distributing valuable, relevant content to attract and engage a target audience. The goal is to build brand awareness, generate leads, drive engagement, and ultimately convert prospects into customers. This involves various content types like blogs, videos, infographics, and social media posts, distributed through owned, earned, and paid channels. A successful content marketing approach also incorporates SEO to boost organic visibility and tracks performance metrics to continuously refine the strategy. Planning content via a calendar ensures consistency and alignment with business goals.

An efficient and low-cost marketing tool, email campaigns have proven to be highly impactful and effective in realizing business goals. At GladOwl, we offer the full bouquet of strategy, creative design and content, coding, and distribution to help you make the most of this powerful marketing channel. We make use of the most contemporary and effective email software to create, manage and launch personalised campaigns of all scopes and sizes.

  Did you know?

  1. On an average, 41% of clicks go to the top 3 paid ads on the search results page.
  2. The top 5 SEO results get 75% of the clicks.
  3. 80% of B2B leads come from LinkedIn.
  4. 51% of owners perceive websites as a top 10 marketing tool used by Small Businesses.
  5. Facebook’s population is almost 4 times greater than that of the United States.
  6. 95% of adults aged 18-34 with access to the internet are most likely follow a brand via social networking.
  7. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.