{"id":599,"date":"2025-11-24T04:56:18","date_gmt":"2025-11-24T04:56:18","guid":{"rendered":"https:\/\/gladowl.com\/website\/?page_id=599"},"modified":"2025-11-24T05:05:00","modified_gmt":"2025-11-24T05:05:00","slug":"result-oriented-digital-marketing-for-the-education-sector","status":"publish","type":"page","link":"https:\/\/gladowl.com\/website\/result-oriented-digital-marketing-for-the-education-sector\/","title":{"rendered":"Result-oriented Digital Marketing for the Education Sector &#8211; GladOwl | A Digital Leader"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"599\" class=\"elementor elementor-599\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c657a21 e-flex e-con-boxed e-con e-parent\" data-id=\"c657a21\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f92cd0 elementor-widget elementor-widget-html\" data-id=\"0f92cd0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.link{\ncolor:#F05A28 !important;\nfont-weight:600;\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47f1e39 e-flex e-con-boxed e-con e-parent\" data-id=\"47f1e39\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e1355a e-flex e-con-boxed e-con e-parent\" data-id=\"3e1355a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-902f57a elementor-widget elementor-widget-heading\" data-id=\"902f57a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result-oriented Digital Marketing for the Education Sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e07f elementor-widget elementor-widget-heading\" data-id=\"869e07f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">June 30, 2020 By Shailendra Verma\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e01eb elementor-widget elementor-widget-heading\" data-id=\"08e01eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Digital Marketing for the Education Sector\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd0d1a elementor-widget elementor-widget-heading\" data-id=\"0bd0d1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The emergence of the pandemic brought a lot of turmoil and uncertainty for many businesses all around the globe. Economies across the world are struggling and businesses have seen their sales plummet in just a few months. Some industries like hospitality and leisure are completely on a standstill while others like real estate are struggling to get leads or sales. Education has also seen one of its first-ever challenges wherein all schools, universities, colleges, and institutes are shut down everywhere.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9350e07 elementor-widget elementor-widget-heading\" data-id=\"9350e07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Here's where a digital marketing agency in Pune brought forth unbelievable results!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92b2c2 elementor-widget elementor-widget-heading\" data-id=\"a92b2c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Want to know how GladOwl, a \n<a href=\"https:\/\/gladowl.com\/website\/\" target=\"_blank\" class=\"link\">\ndigital advertising agency<\/a> \nperformed in the lockdown? Read on. At GladOwl, we faced our own set of challenges. While many clients were on board to continue their digital marketing efforts, some needed a little convincing. Not to mention, there was a drop in traffic and searches, as well as purchases online. As per the report of traffic analytics, the traffic was down by 80% as compared to January, February and till March 15th. If there were around 30,000 searches before, it was down to 8000 or less after the lockdown. This meant that fewer people were searching for things online, making it difficult to get <a href=\"https:\/\/gladowl.com\/services\/lead-generation-service-provider-pune\/\" target=\"_blank\" class=\"link\">\nlead generation<\/a> results.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b30dc5b elementor-widget elementor-widget-heading\" data-id=\"b30dc5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">But nothing can stop an innovative and creative agency from breaking the norms and finding smart ways to bring in customers. During the pandemic, we formulated new strategies and used all possible digital platforms to capture potential leads. As a result, we were able to generate incredible traffic for our clients and also get some amazing qualified leads for universities and colleges. In fact, programs like engineering, MBA\/PGDM and BBA received unbelievable applications during this time with our strategic marketing.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461a323 elementor-widget elementor-widget-heading\" data-id=\"461a323\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The 6 Digital Tools We Used During the Lockdown for Universities and Colleges:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a80c49 elementor-widget elementor-widget-heading\" data-id=\"7a80c49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">1. Google Ads \u2013 Our digital teams specialize in Google Ads, and we were able to generate a lot of enquiries for webinars, applications, and our clients\u2019 businesses through the right use of this effective marketing tool.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab2f25 elementor-widget elementor-widget-heading\" data-id=\"cab2f25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">2. Social Media \u2013 Since more and more people were spending time on social media, we targeted ads towards our specific markets and received a number of leads and unique visitors to landing pages and websites from social media. Our message was simple, hopeful, and positive \u2013 something that cut through all the clutter of negativity and anxiety during such times. We reached out to many students of universities and colleges pursuing their engineering, MBA\/PGDM or BBA and shared relevant information about admissions and applications.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ec2dd elementor-widget elementor-widget-heading\" data-id=\"18ec2dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">3. Blogs and Articles \u2013 As many people were reading online to get information about the latest news and updates, we emphasized on writing information-rich blogs and articles to encourage our customers. For instance, we wrote about an institute who managed to deliver 100% placements in spite of the lockdown. Such news is a relief for students and inspires them to work harder towards their goals.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62fed4 elementor-widget elementor-widget-heading\" data-id=\"c62fed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">4. SEO \u2013 When business is slow, it\u2019s the perfect time to work on your website and SEO. At GladOwl, we did a website audit for many of our clients and focused on enhancing their SEO as per the recent search engine algorithms.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7611406 elementor-widget elementor-widget-heading\" data-id=\"7611406\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">5. Email Marketing \u2013 Students were worried and confused about their future during this time. We successfully used email marketing campaigns to communicate clear and precise information about admissions and changes in the application processes of universities. We also used email marketing to spread a little positivity and hope amongst customers of various brands.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d182ba6 elementor-widget elementor-widget-heading\" data-id=\"d182ba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">6. Webinars \u2013 We conducted various webinars during the lockdown to help customers, parents, students, and clients find answers to all the questions about the lockdown and their future. Educational experts came online to assure students of the complete online process of admissions and gave them the confidence to apply to their dream universities. If you thought university applications during the lockdown are impossible, think again. Our digital marketing strategies brought in 4700 qualified leads and sold out 500+ paid applications. We helped universities reach out to their students irrespective of the lockdown.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017f63a elementor-widget elementor-widget-heading\" data-id=\"017f63a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/gladowl.com\/website\/contact-us\/\" class=\"link\" target=\"_blank\">\nGet in touch for digital marketing strategies!<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a84c2f9 elementor-widget elementor-widget-heading\" data-id=\"a84c2f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Similarly, we also supported many other companies to sell their products online and reach out to their prospects. Looking to promote your small or medium business online? Are you an educational institute, coaching class, school, or college looking to get more applications? Want to explore the benefits of \n<a href=\"https:\/\/gladowl.com\/website\/digital-marketing-company-pune\/\" class=\"link\" target=\"_blank\">\ndigital marketing<\/a> for your company? Contact GladOwl \u2013 a leading digital advertising agency in Pune today!<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Result-oriented Digital Marketing for the Education Sector June 30, 2020 By Shailendra Verma Digital Marketing for the Education Sector The emergence of the pandemic brought a lot of turmoil and uncertainty for many businesses all around the globe. Economies across the world are struggling and businesses have seen their sales plummet in just a few [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-599","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/pages\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":4,"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/pages\/599\/revisions"}],"predecessor-version":[{"id":604,"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/pages\/599\/revisions\/604"}],"wp:attachment":[{"href":"https:\/\/gladowl.com\/website\/wp-json\/wp\/v2\/media?parent=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}